Post subject: Cheap Wii Fit promotion backfires for Sainsburys
Posted: Sun Oct 19, 2008 4:06 pm
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Joined: Sun Oct 05, 2008 4:43 pm Posts: 547
Looks like a Sainsbury's supermarket promotion featuring the Wii at £150 (£10 below cost) has backfired after it leaked out two days early.
The headstart gave their competitors a chance to prepare. Game authorised its managers to buy up Wii stock from their local Sainsburys stores to supplement their own stock.
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